“Ilana is an amazing talent for any creative department. She is not only a gifted copywriter, but also a great strategic thinker and brilliant at finding solutions to any problem... fast.

She can lead teams, she can lead projects, and be left to run anything you throw at her. She wins the trust of any client and is a top draw presenter of work. Ilana brings a wealth of experience but is always hungry to get stuck into any new brief or challenge. She brings an amazing balance of craft skills and a mind set that loves soaking up new ways of working and always embraces new channels and new media.

But what makes Ilana really stand out is her personality. She brings a real sense of fun and energy into any department or team she works with. She’s collaborative, inclusive and people find working with her a real joy. She has a can do spirit and is one of those characters that just gets on and does it all with a smile. Working with her on Asda, her speed and agility on the briefs were what impressed me most. She made the impossible possible, and made everyone feel like they could do it too. The quality of her work was outstanding, always employing a quality filter on every piece she touched no matter how fast it needed to go out of the agency. She cared about every word and every piece of work. Ilana is a truly talented and dedicated creative that would flourish in any environment.

For more glowing words, don’t hesitate to get in touch with me.”

Mark Orbine
ECD VCCP Blue

“Ilana did quality, volume and cut-through work and made a real difference to the Sainsbury’s account”

Cilla Snowball
Group Chairman and Group CEO, AMVBBDO

“I worked with Ilana for a number of years and have no hesitation recommending her for the role. She has excellent creative skills and experience. She is extremely organised, can work independently and always ensures that the job gets done to a high standard and in a timely manner.”

Steve Sharp
Creative Director, Marks & Spencer

“It’s been a pleasure to work with you Ilana and have you on the team. Thanks for your attitude and positive, inquisitive energy. Best of luck in your new role.”

Zoe Vafadari
Director of Internal Communications and Engagement, TalkTalk

“I’ve known Ilana for many years, we worked together at AMV on a challenging pharma account. Her patience, creative mind and can-do attitude were often questioned in difficult circumstances, thankfully, she consistently performed at a high level.

In recent times I have had the pleasure of working with her in a freelance capacity. The outstanding qualities she brings to the job are empathy, strategic insight, and a forever curious mind. She intensely interrogates a brief until fully satisfied in the pursuit of creative excellence.

She has an infectious passion for the job. I would have no hesitation in recommending her to others.”

Andy Knell
Creative Headhunter

“We have worked with Ilana over a 10 year period. She has helped us develop breakthrough conceptual work for our clients including Smith Kline, Aquafresh, Findus and Comfort. We have also hired her to play a significant role in our one day ‘Hot-house’ workshops where we brainstorm with clients to deliver insight driven consumer concepts. She always proves to be an invaluable member of the team, excellent at both client interface and always deliver original ideas, fast!”

Hugo Brooks
CEO, Brand Dynamics
and co-creator of Ideator and Conceptualizer innovation tools

“We asked Ilana in to CDM London to help us with some writing for the launch of a Diabetes device and to provide some consumer sensibilities to what can be a rather dry medical area. Ilana is a delightful person to work with and clearly has a strong creative talent, even so - the learning curve is always a steep one when you transition from consumer to pharma but she managed it with her dignity intact, (educating herself above and beyond along the way) and gave us much needed support and bags of ideas and experience to help the lead medical writers on the project. I am sure we will be seeing her again in the near future.”

Oly Capon
Creative Director at CDM, London

“As Executive Producer on Asda, I have produced several campaigns with Ilana and over the last two years and have pleasure in recommending them. She is a highly skilled professional with a wealth of experience and expertise which she brings to every production. She has a great sense of humour and fantastic interpersonal skills. She can work under extreme tight deadlines and can juggle several projects simultaneously without the pressures becoming overbearing. Her attention to detail is second to none and I have thoroughly enjoyed working with her.”

Jason Ayers
Executive Producer, VCCP

“I have known and worked with Ilana Salem for nearly 10 years, first as Board Planner at AMV BBDO and latterly as director of my own company Living Brands. I worked with her on many Bayer projects, and more recently commissioned them to work on some of my clients including RNIB and Which?

She is hard working, reliable and above all a good strategic and creative thinker. I have no hesitation writing this reference for her.”

Karen Cooper
Director, Living Brands

“Ilana is a reliable, skilful and entertaining writer. She has the ability to rapidly establish what message and tonality is required and deliver the copy in an engaging fashion.”

Marcel Knobil
Founder, Very First to, Superbrands, Cool Brandleaders